SAP P_SAPEA_2023 Exam Dumps - Actual Questions Answers

Given the context of the Wanderlust case study and the need to align business capabilities with the strategic priorities of easing usage, maintenance, total cost of ownership optimization, and accelerating time to value, the sequence of business capabilities should follow the logic of building upon the foundational capabilities that can drive sales and customer engagement, followed by enhancing customer loyalty and retention, and finally streamlining marketing efforts.

Here’s the most appropriate sequence:

Recommendation Management, Social Media Management (for recommendation)- This capability is fundamental to driving immediate sales and improving cross-selling opportunities by leveraging data for personalized recommendations and managing social media engagements.

Account Based Marketing, Lead Management, Interface Capability with SAP CRM- After establishing a strong recommendation and social media presence, the next step is to utilize account-based marketing and lead management to further personalize marketing efforts and align them with sales strategies, facilitated by strong integration with SAP CRM for cohesive customer relationship management.

Loyalty Management- With sales strategies in place and an effective CRM system, focusing on loyalty management helps to retain customers by rewarding repeat business, which is essential for the long-term success of Wanderlust’s electric vehicle offerings.

Marketing Campaign Management, Social Media Management- Once there is a strategy to manage customer recommendations and loyalty, a broader focus on overall marketing campaign management, which includes a comprehensive approach to all marketing channels, should be implemented to solidify Wanderlust’s market position.

A Business Model Canvas is a strategic management and entrepreneurial tool that allows you to describe, design, challenge, invent, and pivot your business model1. A Business Model Canvas consists of nine building blocks that cover the four main areas of a business: customers, offer, infrastructure, and financial viability2. These building blocks are:

Value Proposition: The value that you deliver to your customers and the problem that you solve for them.

Customer Segments: The different groups of people or organizations that you aim to reach and serve.

Channels: The ways that you communicate with and deliver value to your customers.

Customer Relationships: The types of relationships that you establish and maintain with your customers.

Revenue Streams: The sources of income that you generate from your value proposition.

Key Resources: The most important assets that you need to create and deliver your value proposition.

Key Activities: The most important things that you do to create and deliver your value proposition.

Key Partnerships: The network of suppliers and partners that help you create and deliver your value proposition.

Cost Structure: The most significant costs that you incur to create and deliver your value proposition.

A Business Model Canvas is a useful artifact to bring all the key dimensions of the Smart Battery initiative together in a single window, to have a unified, consistent, holistic view of the initiative. By using a Business Model Canvas, you can:

Visualize the entire business model of the Smart Battery initiative on one page.

Identify the gaps, inconsistencies, or conflicts among the different elements of the business model.

Align the value proposition, cost structure, revenue streams, partners, and channels with the customer segments and their needs.

Test and validate your assumptions and hypotheses about the business model.

Iterate and improve your business model based on feedback and data.

Verified References: 1: https://www.strategyzer.com/canvas/business-model-canvas |  2: https://www.investopedia.com/terms/b/business-model-canvas.asp

Identifying the online marketing business capabilities and processes will help to understand the current state of the ecosystem and identify the areas where improvement is needed. For example, if the ecosystem does not have the ability to track leads or manage customer relationships, then these will be areas that need to be addressed.

Identifying the key organizational units, partners, and stakeholder groups that make up the online marketing ecosystem will help to understand the relationships between the different entities in the ecosystem and identify the dependencies between them. For example, if the marketing team relies on the sales team to provide leads, then this dependency will need to be considered when designing the new ecosystem.

The other two options, Identifying a suitable online marketing application that is better integrated with SAP CRM and ECC and can replace the existing one and Drawing an organization map highlighting the inter relationships and hierarchies amongst the above organizational units, partners, and stakeholder groups, are not as critical at this stage. The application can be identified and the organization map can be drawn once the business capabilities and processes have been identified and the key organizational units, partners, and stakeholder groups have been identified.

Therefore, the best course of action is to identify the online marketing business capabilities and processes and identify the key organizational units, partners, and stakeholder groups that make up the online marketing ecosystem. This will help to understand the current state of the ecosystem and identify the areas where improvement is needed.