Marketing-Cloud-Intelligence Questions and Answers
Question # 1
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages “Interestâ€, “Confirmed Interest†and “Registeredâ€, the status should be “Openâ€.
For the opportunity stage “Closedâ€, the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping
“Day†— Standard “Day†field
“Opportunity Key†> Main Generic Entity Key
“Opportunity Stage†+ Generic Entity Key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?
Question # 2
A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data
follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization ‘Center.
In addition to the previous details, the client provides the following data sample:
Logic specification:
If a value is not present in the Validation List, return “Not Validâ€
If a value is not present in the Classification File, return “Unclassifiedâ€.
If the Harmonization center is used to harmonize the above data and files, what table will show the final output?
A)
B)
C)
D)
Question # 3
An implementation engineer is requested to create the harmonization field - Magician
This field should come from multiple Twitter Ads data streams, and should follow the below logic:
Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meetthe requirements?
