Pardot-Specialist Salesforce Certified Pardot Specialist (WI24) Question and Answers

Segmentation rules do not run retroactively

Automation rules do run retroactively

Automation rules run continuously, segmentation rules run once.

Neither will "unmatch" prospects

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1%

more than 5%

more than 2%

less than 1%

Sending an email to their assigned user

Submitting a Pardot form

Clicking on a custom redirect

Opening a Pardot email

visiting a Pardot-tracked page

When they run through completion actions

When an automation rule runs

When a prospect fills out a form or form handler

When the prospect visits a Pardot landing page

Static list

Dynamic list

Completion Action

Automation Rule

Lifecycle and Profile

Activities and Audits

Activities and Lifecycle

Profile and Audits

The prospect activities will show that the form was successfully completed.

The prospect will be added to the list.

The prospect activities will show that the custom redirect was clicked.

The prospect will be tagged.

The newly converted prospect will NOT be affected because it was their first submission.

Landing page submission

Mapping new custom fields

Form submission

Opening an email

The number of prospects who clicked the unsubscribe link

The number of prospects who replied to the email to ask to be removed

The number of prospects who opted out via the email preference center

The number of prospects who marked an email as spam

Set them up as a Marketing user and then control how many emails can be sent.

You can't send one-to-one emails out of Pardot.

Set them up as a one-to-one email user only

Set them up as a Sales user in Pardot

Form Handler

Form

Default roles are included with Pardot

Custom roles can be edited

Default roles can be edited

Default roles can be deleted

Custom Roles can be created from scratch

Custom roles can be created from a default role

Default roles are included with Pardot

Rule

End

Trigger

Action

Text

Email with valid server

Emails not from ISPs and free email providers

Email

Tracking Code

Email Authentication

CNAME

IP Whitelisting

Using Custom Fonts

A completion action on the form submission

A dynamic list used to send list emails using the email template

An automation rule with a Match All match type

An automation rule with a Match Any match type

Download an eBook

Open a Pardot email

Submit a Pardot form

Watch a video hosted in Wistia

The Grade as it includes personal information about the prospect.

The Profile as It reflects LenoxSoft's ideal customer.

The Campaign as it references the prospect's first touch point.

The Score as it shows activities taken by the prospect.

Lead field

Contact field

When new prospects are imported into Pardot via a .csv file.

When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.

When prospects are added to a static list.

When a profile is associated with the prospects.

Adding a completion action to register prospects on the form.

Creating a segmentation rule to register prospects based on the form submission.

Creating an automation rule to register prospects based on the form submission.

Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

The prospect field

The field data format

The prospect field label

The field type

Custom Redirects

Emails

Forms

Automation rules

Files

Page actions

Daily prospect activity emails (for all prospects)

Daily prospect activity emails (for my prospects)

Daily visitor activity emails

Prospect assignment notification

Daily prospect assignment emails

Weekly search marketing email (sent on Mondays)

Starred prospect activity alerts

Shared CRM ID

Shared Assigned User ID

Shared email address

Shared tracking pixel

75

50

200

100

A large sync queue

Connector is not verified or has become unverified

Salesforce API limit has been reached

All of the above

Edit the list to be available for "Email Sanding"

Edit the email template to make it available for "List Emails"

Edit the list to be available for "Email Templates"

Edit the email template and choose the appropriate list

Landing page error

Unsubscribed from email

Assigned to a user

Webinar attended

Form submission

True

False

Through completion actions

Through automation rules

Through scoring

Through page actions

None of the above

Email Domain

Company

Assigned user

Score

5 minutes

Real time

10 minutes

30 minutes

Do not prefill

Always display even if previously completed

Maintain the initial value upon subsequent form submissions

Display other fields in this form based on the value of this field

Create a static list of approved users to use as the recipient list in the sending tab.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

Create a test list of approved users to use in the testing tab of the email flow.

Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.

Create a page action

Create a segmentation rule

Use a Tag

Create an automation rule

From the list view

Through an automation rule

During the import process

Directly from the user record

The prospect can match the criteria multiple times and the action runs each time.

The action can only run once per day on the prospect.

The prospect matches the criteria once, but the action runs multiple times.

The prospect matches the criteria once and the action runs once.

True

False

True

False

Resume the rule after saving

Sava the rule without any additional action

Schedule the rule to run before saving it

Preview the rule before saving it

True

False

Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.

Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

Case records

Opportunity records

Contact records

Lead records

Account records

An error message is displayed on the form preventing the prospect from submitting

A new prospect is created even though the prospect had previously been permanently deleted.

No new prospect is created because the prospect had previously been permanently deleted.

The submission of the form retrieves and restores the previously deleted prospect information including activities.

Advanced Dynamic Content

Pardot Activities Visualforce page

Engagement History

B2B Marketing Analytics

Total submissions

Unique submissions

Conversions

unique clicks

The marketer archives the prospect, but cannot permanently delete their data.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.

The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

Custome redirect

Page actions

Lead scoring and grading

Completion actions

Use a completion action on the form to automatically add anyone who completes it to the list.

Use a dynamic list that matches prospects as they complete the form.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

Use table actions to add prospects who have completed the form to the list.

2

10

5

0

Pardot landing pages related list section

Engagement History component

Pardot Activities Visualforce page

Salesforce Activities section

Copy

Assign

Delete

Edit

Create an automation rule based on the specific webpage.

Add a completion action on the landing page.

Adding a page action and Pardot tracking code on the page.

Adding a page action on the form.

Prospect Interest

Prospect behavior

Prospect activity

Prospect criteria

Automation settings

Scoring rules

Prospect's Audits tab

Lifecycle report

Change prospect field value: 'Do Not Email' to 'Do Not Email

You can't use an automation rule to opt-out prospects.

Change prospect field value to Opt-out

True

False (you need to contact Pardot support to enable this functionality)

Multi-Select

Checkbox

Dropdown

TextArea

1

2

5

Unlimited

True

False

Through automation rules.

Through scoring model changes.

Through completion actions.

All of the above.

Only pass on leads that are very active on your site no matter the company profile.

Implement a blended lead scoring and grading system.

Automatically assign all leads to sales reps in a round-robin system.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

List membership

Email open

Custom redirect click

File download

Prospect grade

The prospect will begin the engagement studio program again on step 1.

The prospect will be also be removed from the recipient list of the program.

The prospect will continue on the engagement studio program onto step 5.

The prospect will continue on the engagement studio program onto step 6.

2

3

1

4

Pardot landing page without a form

Pardot form

Pardot form handler

Third party form

On the landing page

On the form

On the landing page’s layout template

On the form’s layout template

On the 'Sending' tab of the email template

On the Testing' tab of the email template

On the Testing' tab of the list email

On the 'Sending' tab of the 1st email

Autoresponder

Engagement studio program email

Email template

List email

Conversions Report

Landing Page report

Form Handler Report

Form Report

True

False