MB-220 Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Question and Answers

You are working with the data marketeer of the team to define a post-survey segment You need to form the correct relationship path.

Which three tables should you select in sequence? To answer, move the appropriate tables from the list of tables to the answer area and arrange them in the correct order.

Preparations for the Buenos Aires event are now complete, and the event is in progress

During the event, someone from the event team noticed a social media influencer is not yet a constituent of the foundation. Although the influencer is not an ambassador of the foundation, the team invites the influencer to be a VlP for the remainder of the event.

The event coordinator accesses Dynamics 365 Marketing to "promote" the influencer

Which three actions should the event coordinator perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

A new volunteer is joining the Buenos Aires event team as an onsite event coordinator.

You need to add this volunteer to the event team.

What do you do?

In preparing for the Buenos Aires event you need to resolve the issue the content design team had during the Amsterdam event.

What should you do?

The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising the Planned Event.

Following Litware’s standards, which two options should you choose when preparing this message? Each answer represents a complete solution.

You need to allow users to create an event.

What should you do?

The Planned Event currently has 146 registrations. In order to meet all of Litware’s standards for registration, which two statements are true?

Each answer represents a complete solution.

You are reviewing the communication around event registrations.

You need to resolve the issue at the event in Amsterdam where registered contacts received two different confirmation emails

Which two actions must you perform? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing system. Indicate which record type would hold each type of information listed below.

For each Record Type listed below, indicate the Type of Information stored there.

To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.

How many events will you set up?

You need to resolve the issue where senior marketeers did not receive event invitations.

What should you change in the segment configuration for the journey?

You created a new email in Dynamics 365 Customer Insights - Journeys.

You need to check for errors before you go Live with the email.

Which items are required or optional in order to pass the error check test on emails? To answer, move the appropriate required or optional indicator from the column on the left to its email item on the right. You may use each required or optional indicator once, more than once, or not at all.

NOTE: Each correct match is worth one point.

To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

You need to send follow-up emails based on the closing of an Opportunity in Dynamics 365 Sales. You decide to create a custom trigger in Dynamics 365 Customer Insights - Journeys. Which condition must be met to use the trigger in a journey?

You are a Dynamics 365 Marketing functional consultant.

You create a marketing subscription list and you need to make it available for website visitors.

In which two ways can you do this?

You are showing the marketing team how to measure campaign effectiveness with the built-in dashboards in Dynamics 365 Customer Insights - Journeys

A team member asks where they can find the metric that shows how many emails had at least one link selected, as a percentage of the total number of emails that were delivered as part of a customer journey.

You need to tell the team which section of the built-in aggregate channel analytics dashboard contains a key performance indicator (KPI) that provides this information.

Which section contains the relevant KPI?

You integrated a lead submission form on your company's website. Lead information submitted on the website must create a Lead record in Dynamics 365 Customer Insights - Journeys.

Marketing team members reported an issue with lead creation from the company's website. You need to identify the issue.

Which four actions should you perform in sequence? To answer, move the four appropriate actions from the list of actions to the answer area. Arrange the four actions in the correct order.

You have been tasked with creating the structure necessary to include dynamic content in email messages.

Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Your company's marketing team created several real-time marketing journeys. The Chief Sales Officer asked you to modify one of these journeys in order to create an item in a Microsoft SharePoint list when a customer reaches a certain point in the journey.

You need to create a new Microsoft Power Automate flow and trigger it from the customer journey using a custom trigger called "Add list item.'

Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

You have created a customer journey that does the following:

Sends an email regarding a country/region-specific promotional offer.

Creates a phone call activity and sends a text message to the contact.

Which set of actions should you take to activate your customer journey?

You need to create a Global Customer Survey to capture the responses from your customers.

You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.

Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.

You are looking through the gallery of existing customer journey templates to select appropriate one.

Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.

You need to create a customer journey template for the marketing team. The team will use the template to launch a promotional offer to customers in Denmark. Sweden, and Norway.

What should you do?

You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.

Based on best practices, how many customer journeys and marketing emails do you need to create?

You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.

You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.

The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.

What should you do to achieve this goal?

You have created a customer journey to send an Event Registration Invite to the customers in Norway. You confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are using the correct Segment while creating the customer journey.

As part of going Live with your customer journey, you select “Check for Errors” in the command bar.

Which three checks does this command perform? Each correct answer presents a complete solution.

You need to create a customer journey that meets these requirements:

1. Send an email to at customers in Sweden regarding an upcoming course demo.

2. Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.

Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.