Google-Ads-Video Google Ads Video Professional Assessment Exam Question and Answers

B. It'll extend the reach of video ads to a collection of leading publisher sites and apps.

Google Video partners expand the reach of video campaigns beyond YouTube to a network of high-quality websites and apps.

This allows for broader exposure and increased brand awareness.

The other options are not the primary benefit of Google Video partners.

A. Test multiple variants of their ads, and make sure they're at least 10 seconds long.Testing multiple ad variants allows for optimization based on performance.

Longer ads (at least 10 seconds) provide sufficient time to convey the message and encourage donations.

D. Skippable in-stream ads and in-feed video ads:

Skippable in-stream ads allow for longer-form content and storytelling, which is ideal for consideration.

In-feed video ads appear in YouTube search results and watch next feeds, capturing users actively seeking information.

Bumper ads are too short to convey detailed information, and mastheads are used for large scale awareness.

B. Change the frequency settings

By increasing the frequency settings, the campaign will show the add to users more often, therefore spending more of the budget.

This is the best way to increase delivery.

C. Brand Lift, before the campaign delivers any impressions.

Brand Lift studies measure the impact of video campaigns on brand perception and behavior.

Setting up the study before the campaign starts allows for accurate measurement of changes in brand metrics.

Active View measures viewability, not brand perception.

B. 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will:Using a daily budget allows Google Ads to spend your budget more aggressively each day, maximizing impressions within the limited timeframe.

A campaign total budget will try to distribute the budget evenly, which is not ideal for a short, high-impact campaign.

D. Bumper ads:Bumper ads are 6-second, non-skippable video ads, ideal for delivering short, memorable messages.

They are perfect for remarketing and reinforcing brand recall after longer awareness campaigns.

Masthead ads are for large-scale awareness, non-skippable in-stream ads are longer, and in-feed video ads are for discovery.

C. Video played to

For awareness campaigns, "video played to" metrics (e.g., percentage watched) indicate how effectively your ads are capturing and retaining viewer attention.

This is a fundamental metric for assessing awareness campaign performance.

Conversions are more relevant for action-oriented campaigns.

B. You should use Active View, which is accessible by adding appropriate columns to statistic tables.

Active View measures viewability, which is the share of impressions that were actually seen by users.

It provides insights into whether your ads had a chance to be seen.

Unique Reach and Frequency measures the number of unique users reached and how often they saw your ads.

B. Use 10 to 15 of the best-converting keywords from their Search campaigns.

Custom Audiences allow you to target users based on their search activity.

Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.

The other options are not optimal strategies for Custom Audiences.

A. Custom Audiences:

Custom Audiences allow you to target users based on their past search activity on Google.

This is perfect for reaching customers who have already shown interest in specific keywords.

In-Market audiences target broad purchase intent, not specific search terms.

A. Custom Audiences:

Custom Audiences allow you to target users based on their specific interests and search activity.

This is ideal for reaching advanced musicians by targeting relevant keywords and websites.

The other options are broader targeting solutions.