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Data-Cloud-Consultant Salesforce Certified Data Cloud Consultant (WI25) Question and Answers

Question # 4

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,

and work phone as three separate fields for its customers on the Contact record. The company plans

to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach that a consultant should take when ingesting this data to ensure

all the different phone numbers are properly mapped and available for use in activation?

A.

Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the

Contact Point Phone data map object from the Contact data stream.

B.

Ingest the Contact object and use streaming transforms to normalize the phone numbers from

the Contact data stream into a separate Phone data lake object (DLO) that contains three rows,

and then map this new DLO to the Contact Point Phone data map object.

C.

Ingest the Contact object and then create a calculated insight to normalize the phone numbers,

and then map to the Contact Point Phone data map object.

D.

Ingest the Contact object and create formula fields in the Contact data stream on the phone

numbers, and then map to the Contact Point Phone data map object.

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Question # 5

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that

have purchased within the past 6 months. The consultant created a segment to meet this

requirement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within

the last week.

What should the consultant use to remove the recent customers?

A.

Batch transforms

B.

Segmentation exclude rules

C.

Related attributes

D.

Streaming insight

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Question # 6

How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

A.

Creates additional contact points

B.

Leverages reconciliation rules

C.

Creates additional rulesets

D.

Leverages match rules

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Question # 7

A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.

Which two features should the consultant recommend to best address this requirement?

Choose 2 answers

A.

Profile Explorer

B.

Calculated insight

C.

Dashboard

D.

Report

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Question # 8

A consultant is working in a customer's Data Cloud org and is asked to delete the existing

identity resolution ruleset.

Which two impacts should the consultant communicate as a result of this action?

Choose 2 answers

A.

All individual data will be removed.

B.

Unified customer data associated with this ruleset will be removed.

C.

Dependencies on data model objects will be removed.

D.

All source profile data will be removed

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Question # 9

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage

Bucket.

Which authentication type should the consultant recommend to connect to the S3 bucket from Data

Cloud?

A.

Use an S3 Private Key Certificate.

B.

Use an S3 Encrypted Username and Password.

C.

Use a JWT Token generated on S3.

D.

Use an S3 Access Key and Secret Key.

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Question # 10

Cumulus Financial is currently using Data Cloud and ingesting transactional data from its

backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the

company created a formula field in Data Cloud to create a custom classification. It now needs to

update this formula to account for more classifications.

What should the consultant keep in mind with regard to formula field updates when using the S3

Connector?

A.

Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.

B.

Data Cloud will only update the formula on a go-forward basis for new records.

C.

Data Cloud does not support formula field updates for data streams of type upsert.

D.

Data Cloud will update the formula for all records at the next incremental upsert refresh.

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Question # 11

A segment fails to refresh with the error "Segment references too many data lake objects

(DLOS)".

Which two troubleshooting tips should help remedy this issue?

Choose 2 answers

A.

Split the segment into smaller segments.

B.

Use calculated insights in order to reduce the complexity of the segmentation query.

C.

Refine segmentation criteria to limit up to five custom data model objects (DMOs).

D.

Space out the segment schedules to reduce DLO load.

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Question # 12

A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands.

While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands.

What should the consultant do to make the object available for a new data space?

A.

Create a new data stream and map the second data stream to the data space.

B.

Copy data from the default data space to a new DMO using the Data Copy feature and link this DMO to the new data space.

C.

Create a batch transform to split data between different data spaces.

D.

Navigate to the Data Space tab and select the object to be included in the new data space.

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Question # 13

What is a key functionality of Data Cloud?

A.

To create a master data management (MUM) strategy

B.

To give a persistent ID for unified profiles

C.

To build insights on unified profiles

D.

To help users build a heat map using their data

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Question # 14

Which two dependencies prevent a data stream from being deleted?

Choose 2 answers

A.

The underlying data lake object is used in activation.

B.

The underlying data lake object is used in a data transform.

C.

The underlying data lake object is mapped to a data model object.

D.

The underlying data lake object is used in segmentation.

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Question # 15

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.

Which engagement channel data will require custom integration?

A.

SMS

B.

Email

C.

CloudPage

D.

Mobile push

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Question # 16

A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object

stores the email address a Contact that they want to use for activation.

To which data entity is mapped?

A.

Contact

B.

Contact Point_Email

C.

Custom customer Email__c object

D.

Individual

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Question # 17

What is a typical use case for Salesforce Data Cloud?

A.

Data synchronization across the Salesforce ecosystem

B.

Storing CRM data on promises

C.

Data harmonization across multiple platforms

D.

Sending personalized emails at scale

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Question # 18

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily

basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available

to use for any segment?

A.

Calculated Insight > Refresh Data Stream > Identity Resolution

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Identity Resolution > Refresh Data Stream > Calculated Insight

D.

Refresh Data Stream > Identity Resolution > Calculated Insight

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Question # 19

During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

A.

Harmonization

B.

Data Cleansing

C.

Data Consolidation

D.

Identity Resolution

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Question # 20

What is the role of artificial intelligence (AI) in Data Cloud?

A.

Automating data validation

B.

Creating dynamic data-driven management dashboards

C.

Enhancing customer interactions through insights and predictions

D.

Generating email templates for use cases

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Question # 21

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days.

In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?

A.

Refresh Data Stream > Identity Resolution > Calculated Insight

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Calculated Insight > Refresh Data Stream > Identity Resolution

D.

Identity Resolution > Refresh Data Stream > Calculated Insight

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Question # 22

Northern Trail Outfitters (NTO) owns and operates six unique brands, each with their own set of customers, transactions, and loyalty information. The marketing director wants to ensure that segments and activations from the NTO Outlet brand do not reference customers or transactions from the other brands.

What is the most efficient approach to handle this requirement?

A.

Use Business Unit Aware activation.

B.

Separate the Outlet brand into a data space.

C.

Separate the brands into six different data spaces.

D.

Create a batch data transform to generate a DLO for the Outlet brand.

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Question # 23

When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it?

Choose 2 answers

A.

Activation

B.

Data stream

C.

Segment

D.

Activation target

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Question # 24

Cumulus Financial created a segment called High Investment Balance Customers. This is a

foundational segment that includes several segmentation criteria the marketing team should

consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency

when creating future, more refined segments?

A.

Create new segments using nested segments.

B.

Create a High Investment Balance calculated insight.

C.

Package High Investment Balance Customers in a data kit.

D.

Create new segments by cloning High Investment Balance Customers.

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Question # 25

Data Cloud receives a nightly file of all ecommerce transactions from the previous day.

Several segments and activations depend upon calculated insights from the updated data in order to

maintain accuracy in the customer's scheduled campaign messages.

What should the consultant do to ensure the ecommerce data is ready for use for each of the

scheduled activations?

A.

Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights

and segments before the activations are scheduled to run.

B.

Set a refresh schedule for the calculated insights to occur every hour.

C.

Ensure the activations are set to Incremental Activation and automatically publish every hour.

D.

Ensure the segments are set to Rapid Publish and set to refresh every hour.

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Question # 26

How does Data Cloud ensure high availability and fault tolerance for customer data?

A.

By distributing data across multiple regions and data centers

B.

By using a data center with robust backups

C.

By Implementing automatic data recovery procedures

D.

By limiting data access to essential personnel

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Question # 27

A global fashion retailer operates online sales platforms across AMFR, FMFA, and APAC. the data formats for customer, order, and product Information vary by region, and compliance regulations require data to remain unchanged in the original data sources They also require a unified view of customer profiles for real-time personalization and analytics.

Given these requirement, which transformation approach should the company implement to standardise and cleanse incoming data streams?

A.

Implement streaming data transformations.

B.

Implement batch data transformations.

C.

Transform data before ingesting into Data Cloud.

D.

Use Apex to transform and cleanse data.

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Question # 28

Northern Trail Outfitters has the following customer data to ingest into Data Cloud and use for segmentation.

1. Propensity to purchase

2. Has active membership

3. Work email address

Which data types should the consultant use when ingesting this data?

A.

Number, Text, URL

B.

Percent, Boolean, Email

C.

Number, Boolean, Text

D.

Percent, Number, Email

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Question # 29

A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype.

Which statement is true in this situation?

A.

The target field will throw an error and store null values.

B.

The target field will be able to hold both types of values.

C.

The target field will only hold the time part and ignore the date part.

D.

The target field will only hold the date part and ignore the time part.

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Question # 30

A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category.

What is the impact of this action on future mappings?

A.

A DLO with category Engagement can be mapped to any DMO using either Profile. Engagement, or Other categories.

B.

When mapping a Profile DLO to the Sales Order DMO, the category gets updated to Profile.

C.

Sales Order DMO gets assigned to both the Profile and Engagement categories when mapping a Profile DLO.

D.

Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Order gets assigned to the Engagement Category.

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Question # 31

Cumulus Financial created a segment called Multiple Investments that contains individuals

who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and

wants to personalize the email content with information about each customer's current mutual fund

investments.

How should the Data Cloud consultant configure this activation?

A.

Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on

the new segment with no additional attributes.

B.

Choose the Multiple Investments segment, choose the Email contact point, add related attribute

Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C.

Choose the Multiple Investments segment, choose the Email contact point, and add related

attribute Fund Type.

D.

Include Fund Name and Fund Type by default for post processing in the target system.

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Question # 32

A retail customer wants to bring customer data from different sources

and wants to take advantage of identity resolution so that it can be

used in segmentation.

On which entity should this be segmented for activation membership?

A.

Subscriber

B.

Unified Individual

C.

Unified Contact

D.

Individual

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Question # 33

Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?

A.

Automation Studio and Profile file API

B.

Marketing Cloud Connect API

C.

Marketing Cloud Data extension Data Stream

D.

Email Studio Starter Data Bundle

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Question # 34

Which two common use cases can be addressed with Data Cloud?

Choose 2 answers

A.

Understand and act upon customer data to drive more relevant experiences.

B.

Govern enterprise data lifecycle through a centralized set of policies and processes.

C.

Harmonize data from multiple sources with a standardized and extendable data model.

D.

Safeguard critical business data by serving as a centralized system for backup and disaster

recovery.

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Question # 35

A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue.

What should the consultant highlight to address this company's business challenge?

A.

Data Bundles

B.

Calculated Insights

C.

Identity Resolution

D.

Identity Resolution

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Question # 36

Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.

What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?

A.

The B2C Commerce Order Bundle ingests 12 months of historical data.

B.

The B2C Commerce Order Bundle ingests 6 months of historical data.

C.

The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.

D.

The B2C Commerce Order Bundle ingests 30 days of historical data.

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Question # 37

A consultant needs to update a field in CRM as soon as a record gets updated in the DMO.

Which feature should the consultant use?

A.

Data share target

B.

Data actions

C.

Rapid segments

D.

Streaming data transform

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Question # 38

How should a Data Cloud consultant successfully apply consent during segmentation?

A.

Include the Consent Status from the golden record during activation for any applicable channels of engagement.

B.

Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.

C.

Include the Unified Profile during segmentation for any applicable channels of engagement.

D.

Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.

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Question # 39

A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.

What should the consultant do to achieve this?

A.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Individual DMO to the bottom.

B.

Use the default reconciliation rules for Contact Point Address.

C.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.

D.

Change the default reconciliation rules for Individual to Source Priority.

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Question # 40

A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

A.

Streaming transforms

B.

Data model triggers

C.

Sales and Service bundle

D.

Data actions and Lightning web components

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Question # 41

What should a user do to pause a segment activation with the intent of using that segment

again?

A.

Deactivate the segment.

B.

Delete the segment.

C.

Skip the activation.

D.

Stop the publish schedule.

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Question # 42

If a data source does not have a field that can be designated as a primary key, what should the consultant do?

A.

Use the default primary key recommended by Data Cloud.

B.

Create a composite key by combining two or more source fields through a formula field.

C.

Select a field as a primary key and then add a key qualifier.

D.

Remove duplicates from the data source and then select a primary key.

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Question # 43

Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.

What should a consultant do to accommodate this request?

A.

Use a calculated insight paired with a flow.

B.

Use streaming data transform with a flow.

C.

Use a streaming insight paired with a data action

D.

Use streaming data transform combined with a data action.

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Question # 44

A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the

individual.

Which statement explains why these attributes are not available?

A.

The segment is not segmenting on profile data.

B.

The attributes are being used in another activation.

C.

The desired attributes reside on different related paths.

D.

Activations can only include 1-to-1 attributes.

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Question # 45

Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

A.

Dedicated S3 data sources in Data Cloud setup

B.

Multiple S3 connectors in Data Cloud setup

C.

Dedicated S3 data sources in activation setup

D.

Separate user credentials for data stream and activation target

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Question # 46

Cloud Kicks received a Request to be Forgotten by a customer.

In which two ways should a consultant use Data Cloud to honor this request?

Choose 2 answers

A.

Delete the data from the incoming data stream and perform a full refresh.

B.

Add the Individual ID to a headerless file and use the delete from file functionality.

C.

Use Data Explorer to locate and manually remove the Individual.

D.

Use the Consent API to suppress processing and delete the Individual and related records from

source data streams.

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Question # 47

A user Is not seeing suggested values from newly-modeled data when building a segment.

What is causing this issue?

A.

Value suggestion will only return results for the first 50 values of a specific attribute,

B.

Value suggestion can only work on direct attributes and not related attributes.

C.

Value suggestion requires Data Aware Specialist permissions at a minimum.

D.

Value suggestion is still processing and takes up to 24 hours to be available.

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Question # 48

A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.

How should the consultant configure the solution to ensure the data action is triggered at the cadence required?

A.

Set the activation schedule to hourly.

B.

Configure the data to be ingested in hourly batches.

C.

Set the journey entry schedule to run every hour.

D.

Set the insights aggregation time window to 1 hour.

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Question # 49

When creating a segment on an individual, what is the result of using two separate

containers linked by an AND as shown below?

GoodsProduct | Count | At Least | 1

Color | Is Equal To | red

AND

GoodsProduct | Count | At Least | 1

PrimaryProductCategory | Is Equal To | shoes

A.

Individuals who purchased at least one of any red’ product and also purchased at least one pair

of ‘shoes’

B.

Individuals who purchased at least one 'red shoes' as a single line item in a purchase

C.

Individuals who made a purchase of at least one 'red shoes’ and nothing else

D.

Individuals who purchased at least one of any 'red' product or purchased at least one pair of

'shoes'

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Question # 50

Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.

How should the consultant provide this list to NTO?

A.

Create the segment and then click Download to obtain the segment membership details to provide to NTO.

B.

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

C.

Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.

D.

Create the segment and then activate the segment to NTO's Salesforce CRM.

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