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Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SU24) Question and Answers

Question # 4

In addition to the unified individual object, what other object does salesforce CDP automatically create and manage during the identity resolution process?

A.

Unified product catalog objects

B.

Unified contact point objects

C.

Unified order objects

D.

Unified lead objects

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Question # 5

Which of the following functions returns the first value from a list that isn’t empty?

A.

CONCAT

B.

COALESCE

C.

REPLACE

D.

FIND

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Question # 6

Which two features are impacted by the Time zone setting in CDP instance? [Corrected]

A.

Ingestion Schedule

B.

Activation Schedule

C.

Identity Resolution publish schedule

D.

Segmentation schedule

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Question # 7

When activating on Unified Individual which three attributes are automatically included?

A.

Contact address

B.

Email SK

C.

Contact phone number

D.

Contact ID

E.

Contact email address

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Question # 8

What is the first step to setup and configure a marketing cloud customer data platform instance?(1)

A.

Connect to the Marketing Cloud Account CDP is provisioned in

B.

Complete the Salesforce CDP provisioning process

C.

Connect to the Salesforce CRM Org CDP is provisioned in

D.

Enable Salesforce CDP Admin permission set to the Salesforce CRM Org

E.

CDP Admin has already configured the Salesforce CRM connector and setup data

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Question # 9

Where do you define the location where you want to use your segment?

A.

Activation Target

B.

Calculated Insights

C.

Segment

D.

Activation

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Question # 10

Where does Data Specialist enable value suggestion on an attribute for segmentation?

A.

Segment Setup

B.

Data Mapping (accurate)

C.

Data Modeling

D.

Data Stream Setup (it can be also answer. HELP doc )

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Question # 11

What are the two benefits of Calculate Insights compared to Segment criteria?

A.

It creates simple logic on row-based operations

B.

It creates reusable contents

C.

Marketer friendly drag and drop interface

D.

It performs complex queries on multiple objects

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Question # 12

How does a CDP help reduce advertising costs?

A.

By targeting customers efficiently in their preferred channel

B.

By reducing the manual process from media buying

C.

By increasing the transparency of media spend

D.

By helping marketers understand the price of media

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Question # 13

Which data model in Salesforce CDP defines interactions with a Party?

A.

Sales order

B.

Engagement

C.

Transaction

D.

Individual

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Question # 14

Which three Object types are available under Data Explorer?

A.

Data Source Object

B.

Data Model Object

C.

Segment Objects

D.

Data Extensions

E.

Calculated Insights

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Question # 15

Which operator can be used to find individuals whose loyalty is gold, platinum or

higher?

A.

Is In

B.

Is between

C.

Is less than or equal to

D.

Is greater than

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Question # 16

What is the max limit of records retrieved by the profile and query APIS in a single call?

A.

1000

B.

No max limit

C.

4999

D.

9999

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Question # 17

What is customizable in Salesforce CDP canonical model?

A.

Objects

B.

Objects & Fields

C.

Fields

D.

Objects, Fields & relationships

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Question # 18

What does the source sequence reconciliation rule do in Identity Resolution?

A.

Source data from disparate systems across the enterprise.

B.

Reconcile data by data that’s most frequent across records.

C.

Sort data sources in order of most to least preferred for inclusion in Unified Profile.

D.

Includes data from sources where the data is alphanumerically sequenced.

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Question # 19

Where are activated segments found in Marketing Cloud?

A.

Filtered Data Extensions

B.

Standard Data Extension

C.

Shared Data Extension

D.

Salesforce Data Extensions

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Question # 20

What are 2 options to stop a segment from publishing?

A.

Disable

B.

Skip

C.

Unpublish

D.

Delete

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Question # 21

Salesforce CDP creates automations in SFMC automation studio to support data

ingestion. Under which all these automations be created?

A.

All business unites (BUs) in the Account used for sending

B.

All selected business unites (BUs) during mapping

C.

Top-level (ENT) business unit only

D.

All business units (BUs) in the Account including Top-Level (ENT) business unit

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Question # 22

What should be the type of the Event Time Field while ingesting Engagement data?

A.

Mutable

B.

Inconsistent

C.

Immutable

D.

None of the above

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Question # 23

Which data model entity do you map the Name field from Salesforce CRM Contact object?

A.

Account

B.

Contact

C.

Party Identifier

D.

Individual

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Question # 24

Which three types of data can Identity Resolution combine into a unified Profile?

A.

Corporate Performance

B.

Behavioral

C.

Transactional

D.

Product

E.

Profile

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Question # 25

Which of these three CRM objects do reconciliation rules operate across?

A.

Contact

B.

Party Identification

C.

Individual

D.

Lead

E.

Contact Point Email

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Question # 26

Which datatype is not supported in Salesforce CDP?

A.

Date

B.

Boolean

C.

Text

D.

Number

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Question # 27

When setting up a data stream, which field in the recommended source schema is not editable?

A.

Data Type

B.

Header Label

C.

Field Label

D.

Field API Name

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Question # 28

Which of the following objects or fields are supported for ingestion using the Salesforce CRM connect

A.

Standard Big Objects

B.

Standard Objects

C.

Custom Big Objects

D.

Classic Encrypted Fields

E.

Custom Objects

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Question # 29

Salesforce CDP supports these content file formats?

A.

.txt

B.

.csv

C.

.tsv

D.

.json

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Question # 30

Which of the following are characteristics of Formulas? (Choose 2)

A.

Simple logic on a row-based operation

B.

Ease of use, self-service

C.

Highly reusable content

D.

Attribute updated regularly

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