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C_C4H260_01 SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Question and Answers

Question # 4

Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering?

A.

Activities for sales

B.

Sales orders

C.

Call qualification

D.

Tickets

E.

Marketing lead management

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Question # 5

You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct answers to this question.

A.

If a rule consists of more than one condition, they are always logically combined by OR.

B.

If two rule models with the same validity are active, no rule model is executed.

C.

The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.

D.

A score can have more than one rule model, because rules can have different validity and application scope.

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Question # 6

Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts. Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.

A.

SAPCRMBusinessPartnerld

B.

IsConsumer

C.

IsContact

D.

SAPERPAccountld

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Question # 7

You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct answers to this question.

A.

Forms

B.

Landing pages

C.

LINE messages

D.

Push notifications

E.

E-mails

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Question # 8

You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?

A.

In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate ^ Business Context and Segmentation Object.

B.

In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.

C.

In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible

D.

In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and ^ Segmentation Object.

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Question # 9

How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct answers to this question.

A.

Matching logic works against existing records and against simultaneously imported data.

B.

The number of best records can be configured for each contact.

C.

The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.

D.

The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.

E.

The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match

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Question # 10

Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud.

A.

Make sure the source system is sending the Validation Status attribute.

B.

Set up a communication medium for each source system.

C.

Load the more reliable data sources before other ones.

D.

Configure the priority for each origin of contact ID.

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Question # 11

Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.

A.

Facebook

B.

Mobile Campaign

C.

Paid search

D.

Trigger-based

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Question # 12

You want to implement Product Recommendations and you need to simulate the results before the e-mail with recommendations is sent. In which of thefollowing apps can you preview the result of your new or updated configuration? Note; There are 2 correct answers to this question.

A.

Recommendations Scenarios

B.

Recommendation Models

C.

Manage Recommendations

D.

Recommendations Model Types

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Question # 13

Why would you enable the persistence of the predictive model?

A.

To save the score in profiles and use it in segmentation.

B.

To reuse the predictive model in another scenario.

C.

To indicate the quality of the model fit.

D.

To save results for a certain time.

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