Advanced-Cross-Channel Salesforce Advanced Cross Channel Accredited Professional Exam Question and Answers

ï‚· Understanding Content Fatigue:

Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.

ï‚· Einstein Content Selection and Fatigue Rules:

Einstein Content Selectionis a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.

Fatigue Rules:Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.

ï‚· Why Other Options Are Incorrect:

B. Einstein Copy Insights:Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.

C. Einstein Engagement Scoring:Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.

Model Refresh Frequency:

Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.

Daily Refresh:

The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.

Why Not Other Options:

A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.

C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.

D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.

In Summary:

The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.

Understanding Classifications and Macros:

Classifications:In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.

Macros:Macros are pre-defined sets of actions that can be applied to posts with a single click. They automate repetitive tasks.

Why Macros are the Fastest:

Automation:Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.

One-Click Application:Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.

How to Use Macros for Classifications:

Create a Macro:In Social Studio, go to "Admin" then find "Macros" under your workspace. Create a new macro and name it appropriately (e.g., "Classify as Positive Sentiment").

Define Macro Actions:Within the macro, add an action to "Set Classification." Choose the desired classification tag(s).

Apply the Macro:In Engage, select the post(s) you want to classify. From the action menu, choose your macro.

Why Other Options Are Incorrect:

B. Add classification manually to each post:While youcanadd classifications manually, it's time-consuming, especially when dealing with a large volume of posts.

C. Classification cannot be added to a post:This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.

In Summary:

Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click. Therefore,A. Macrois the correct answer.

Understanding Topic Profiles:

Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.

Admin Settings as the Central Hub:

Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.

Detailed Steps:

Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".

Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."

Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.

Why Other Options Are Incorrect:

A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).

C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.

D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.

In Summary:

Topic profiles, the foundation of social listening in Social Studio, are created and managed withinB. Admin settings.