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Home > Salesforce > Accredited Professional Certification > Advanced-Cross-Channel

Advanced-Cross-Channel Marketing Cloud Advanced Cross Channel Accredited Professional Exam Question and Answers

Question # 4

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A.

Sales cloud entry audience in journey builder

B.

Use a api to trigger journey directly from ecom site and use email address as subscriber key.

C.

Use an api to create record in sales cloud directly from the ecom site

D.

Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

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Question # 5

If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A.

All business units will haveaccess

B.

Onlythe business unit where it was created will have access

C.

Onlythe business unit(s) immediately below the top level account will have access

D.

Onlythe top level business unit will have access and permissions need be set here for sharing

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Question # 6

What three reasons explain why an SMS message may fail to reach a mobile device?

A.

The mobile device is powered off

B.

The number used to send the SMS was a landline

C.

The user is out of range of cellular networks

D.

The user is currently on a call.

E.

The mobile device has a low battery.

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Question # 7

Which three factors are analyzed for each subject line by Einstein Copy Insights?

A.

Phrases that spark engagement

B.

Spelling Errors

C.

Improper punctuation

D.

Emotional tone

E.

Frequently used phrases

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Question # 8

What two Journey types enable an administrator to efficiently create and track opens and clicks?

A.

Language Send

B.

Region Send

C.

Transactional Send

D.

Single Send

E.

Country Send

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Question # 9

Which social network(s) support lead capture in Ad Studio?

A.

Linkedin 2%

B.

Instagram

C.

Facebook

D.

Twitter

E.

Google Adwords

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Question # 10

What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A.

Data Storage

B.

Next Best Action

C.

Orchestration

D.

Data Aggregation

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Question # 11

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series

of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A.

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

B.

Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App’ link.

C.

Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

D.

Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

E.

Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

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Question # 12

What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A.

Product

B.

Content

C.

banner

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Question # 13

What is true about Einstein Engagement Scoring (EES)?

A.

EES requires Collect Code Tracking forweb conversion predictions

B.

EES analyzes all send data from Marketing Cloud

C.

EES can import historical purchase data to drive conversion predications

D.

EES takes into account custom unsubscribe handling

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Question # 14

What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A.

Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

B.

Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

C.

Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.

D.

Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

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Question # 15

When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to’ control?

A.

The total number of times a mobile device can receive this message once every 72 hours

B.

The total number of times a mobile device can receive this message once every week

C.

The total number of times a mobile device can receive this message during the active period

D.

The total number of times a mobile device can receive this message once every 24 hours

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Question # 16

Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A.

Journey builder

B.

On the facebook ad channel

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Question # 17

How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A.

hourly

B.

daily

C.

monthly

D.

Biweekly

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Question # 18

Which three are fields in the Mobileconnect Demographics table?

Choose 3 answers

A.

Region

B.

Channel

C.

Email

D.

City

E.

Last Name

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Question # 19

What is prerequisite for email/web recommendations: select 2

A.

collect tracking code

B.

catalog

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Question # 20

What is true about Inbox message:

A.

It can open any public url also and not only cloud page

B.

Device owns the message not the contact.

C.

Contact owns the message not the device.

D.

Alert+inbox consume 1 supermessage.

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Question # 21

How can Distributed Marketing messages be configured to use approval workflows?

A.

It uses the standard Salesforce Approval Process feature to route content through manual approvals.

B.

Therearecurrently no approval workflows available.

C.

A customer support case needs to be opened to enable the functionality.

D.

All DM sends need to enable the‘’workflow active' settingwithin the message template.

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Question # 22

What is true for behavioral triggers. Multiple select.

A.

they cannot be modified

B.

need collect tracking code

C.

need catalog data

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Question # 23

Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

A.

Are u using attribute to attribute comparison.

B.

Is there any spelling mistake in your contact attributes.

C.

Are there any eligible matching orders for that particular contact

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Question # 24

What Einstein functionality makes predictions for email only?

A.

Einstein Scoring

B.

Einstein Copy Insights

C.

Einstein Engagement Frequency

D.

Send Time Optimization

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Question # 25

Which step must be completed before creating audiences with

Advertising Studio in order to send advertisements to Facebook,

Pinterest, Google or LinkedIn platforms?

A.

First create and setup a business/advertising account with the audience platform

B.

Call the platform hotline to ask for permission to send advertisements.

C.

No steps are required since it is already configured in your Marketing Cloud account.

D.

Have subscribers opt-in.

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Question # 26

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A.

Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

B.

Nullable fields to be used for comparing your Journey Data and Contact Data fields

C.

An expression builder references Journey Data and Journey Filtered : activities

D.

An expression builder references Journey Data and Contact Data.

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Question # 27

Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A.

Journey Data is dynamic data that retrieves the latest value upon decision split execution

B.

Contact Data is dynamic data that retrieves the latest value upon decision split execution

C.

Journey Data is a set of static values passed into the Journey for each contact

D.

Contact Data is a set of static values passed into the Journey for each contact

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Question # 28

Difference between inbox message and in app message.

A.

Inbox message is displayed and stored in device in app message is displayed only 1 time

B.

Inbox message is displayed once but in app message is displayed repeatedly

C.

Inbox messages can be used only in los whereas in app message can also be used in android

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Question # 29

What user permission is required to configure SSO in social studio.

A.

Super user

B.

full user

C.

custom user

D.

limited user

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Question # 30

Where are Topic Profiles configured for use in Command Center?

A.

Social Studio Automate

B.

Social Studio Admin

C.

Social Studio Engage

D.

Command Center Admin

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