AD0-E555 Adobe Marketo Engage Professional Question and Answers

The Smart Campaign you provided has two filters applied:

• Clicks Link in Email: This filter ensures the lead clicked a link in a specific email (based on the "Email" field value).
• Fills Out Form: This filter ensures the lead filled out a specific form (based on the "Form Name" field value).

Since both filters are connected withAND, a lead needs to meetbothcriteria to qualify for the Smart Campaign. They need to click the link in the emailandfill out the form.

• A Snippet is a type of asset in Adobe Marketo Engage that allows you to create dynamic content blocks that can be reused across multiple assets1.
• Snippets can be used in two types of assets: emails and landing pages1.
• To use a Snippet in an email or a landing page, you need to drag and drop the Snippet element from the Elements tab to the desired location in the editor2.
• You can then select the Snippet you want to use from the drop-down menu in the Properties tab2.
• Snippets can be customized based on segmentation rules, so that different versions of the Snippet are displayed to different audiences3.
• Snippets cannot be used in forms or reports, as they are not supported by those types of assets.

References: 1: Create a Snippet 2: [Add Content to a Snippet] 3: [Use Segmentation and Dynamic Content in Snippets] : [Asset Types in Adobe Marketo Engage] : https://experienceleague.adobe.com/docs/marketo/using/product-docs/personalization/segmentation-and-snippets/snippets/create-a-snippet.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/personalization/segmentation-and-snippets/snippets/add-content-to-a-snippet.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/personalization/segmentation-and-snippets/snippets/use-segmentation-and-dynamic-content-in-snippets.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/asset-management/asset-types-in-adobe-marketo-engage.html?lang=en

• To determine the winning version of an Email Program A/B Test, the marketing manager needs to compare the performance metrics of each variant based on the chosen winning criteria1.
• The winning criteria can be one of the following: Open Rate, Click to Open, Clicks, or Unsubscribes1.
• The Email Program A/B Test Dashboard shows the performance metrics of each variant in a graphical and numerical format2.
• Based on the image uploaded by the user, the test type is Whole Email, which means that the entire email content and design are different for each variant1.
• Assuming that the winning criteria is Click to Open, which measures the percentage of people who opened the email and clicked on a link3, the winning version is Variant C, as it has the highest Click to Open rate of 18.6%, compared to Variant A (14.8%) and Variant B (12.9%)2.
• Variant C also has the highest number of clicks (434) and the lowest number of unsubscribes (28) among the three variants2.
• Therefore, based on the Email Program A/B Test Dashboard, Variant C is the winning version. References: 1: Use “Whole Email” A/B Testing | Adobe Marketo Engage 2: Use the Email Program Dashboard - A/B Test View | Adobe Marketo Engage 3: Email Marketing Metrics: How to Measure and Report on Them

• Local Lists vs. Global Lists: In Marketo, local lists are specific to a particular program. They are not shared across programs, unlike global lists.
• Cloning Limitations: When you clone a Marketo program, the structure and assets are replicated, but local lists are not. An empty list with the same name is created in the cloned program.
• Rationale: This prevents accidental duplication of leads across programs and potential issues with email deliverability or compliance if the same leads were to receive multiple, unintended copies of communications.

References:

• Marketo Engage Documentation (Working with Lists): Search for "Local Lists" and "Cloning Programs" in the official Marketo documentation. This will provide detailed explanations and examples.
• Marketing Nation - Marketo Engage (Discussions about cloning and lists): https://nation.marketo.com/ Search for discussions using terms like "clone program", "local list", and you'll find real-world examples and explanations from other users.

• A Static List is a group of people already in the user’s Database that remains unchanged unless the user manually adds or removes people1.
• To create a Static List in Adobe Marketo Engage, the user needs to follow these steps1:
• The user can also create a Static List within a Program by selecting the Program, clicking the New drop-down, and choosing New Local Asset > List3. References: 1: Create a Static List | Adobe Marketo Engage - Experience League 2: Add People to a Static List | Adobe Marketo Engage - Experience League 3: Create a Program | Adobe Marketo Engage - Experience League

Comprehensive Step by Step Explanation:

• Segmentation is the process of dividing your audience into different subgroups based on their attributes, behaviors, or preferences1
• Segmentation is the prerequisite for creating dynamic content, which is the ability to customize how different people see a landing page or email based on their segment2
• To create dynamic content, you need to first create a segmentation in Marketo Engage, and then define the segments and the smart list rules for each segment3
• After creating a segmentation, you can add dynamic content blocks into your landing page or email, and select which segment will see which version of the content4
• Dynamic content helps to deliver more relevant and personalized experiences to your leads and customers, and increase engagement and conversion5

References:

1: Segmentation | Adobe Marketo Engage 2: Understanding Dynamic Content | Adobe Marketo Engage 3: Creating a Segmentation | Adobe Marketo Engage 4: Adding Dynamic Content to a Landing Page | Adobe Marketo Engage 5: Marketo Engage: Content Personalization | Adobe for Business

In Adobe Marketo Engage, the People Performance report would be the best choice to view the number of new names generated by a program1. This report provides an overview of the peoplein your database, including new names, and can be filtered by various criteria, such as program name1. Therefore, the marketing coordinator could use this report to track the number of new names generated by their Default Program

• System Smart Lists are predefined Smart Lists that are available in every Adobe Marketo Engage instance. They are located in the Database section under the System Smart Lists folder1.
• System Smart Lists allow users to quickly access common groups of people based on their attributes or activities, such as All Leads, Anonymous Leads, Blacklisted, Deleted Leads, etc1.
• Unsubscribed People is a System Smart List that shows all the people who have opted out of receiving emails from the user’s organization1. This list is useful for complying with email regulations and respecting the preferences of the recipients2.
• Marketing Suspended is a System Smart List that shows all the people who have been temporarily blocked from receiving any marketing communication from the user’s organization1. This list is useful for managing the frequency and timing of the messages and avoiding spam complaints. References: 1: Understanding Smart Lists | Adobe Marketo Engage - Experience League 2: [Unsubscribe from Email | Adobe Marketo Engage - Experience League] : [Marketing Suspended | Adobe Marketo Engage - Experience League]

• A webinar program is a type of event program that integrates with a webinar provider such as ON24 or GoToWebinar1.
• A webinar program has a predefined channel called Webinar, which has different program statuses to track the progress of people who register and attend the webinar2.
• To mark people who filled out a registration form with the Registered status, the marketing manager needs to use the flow step Change Program Status to “Webinar > Registered” in the Smart Campaign3.
• This flow step will update the program status of the people who qualify for the Smart Campaign, and also push them to the webinar provider if the integration is enabled3.
• The other flow steps are not correct because:

• The person’s activity log is the ultimate source of truth for all the information that happens over time for a person in Marketo Engage1.
• To locate the activity log for a person, go to the Database, select All People, click the People tab, select a person Id number, and click Activity Log1.
• The activity log shows all the activities that have occurred for the person, such as web page visits, email clicks, form fills, program status changes, etc1.
• To find the source and reason for the Marketing Qualified date change, filter the activity log by the activity type “Change Data Value” and the attribute "Marketing Qualified Date"2.
• The filtered activity log will show the date and time of the change, the source of the change (such as a campaign, a sync, or a manual update), and the reason for the change (such as a trigger, a filter, or a flow step)2. References: 1: Locate the Activity Log for a Person | Adobe Marketo Engage 2: Marketo Lead Activity Logs: What They Are & How To Update - Iron Horse

• A Smart Campaign is a workflow that automates actions based on triggers and filters.
• The Results tab of a Smart Campaign shows the list of people who qualified for the campaign and the actions that were performed on them.
• To export the results to Excel, click the export icon at the bottom of the Results tab.
• The export is limited to 20,000 rows. If the results exceed this limit, only the first 20,000 rows will be exported.
• Therefore, the exported row limitation in the Results tab of a Smart Campaign is 20,000. References: : Export Smart Campaign Results to Excel : Export 20,000+ Records from Campaign Results

• The file size limit for images and files uploaded to the Design Studio of Adobe Marketo Engage is 100MB.
• The Design Studio is a feature of Adobe Marketo Engage that allows marketers to create and manage landing pages, forms, emails, and other assets.
• To upload an image or file to the Design Studio, the marketer can go to the Design Studio area, select Images and Files, click the Image and file actions drop-down and select Upload image or file, and then drag and drop the desired image/file or browse the computer for it.
• The maximum size per file is 100MB, as stated in the note that appears when uploading an image or file. This limit applies to all file types, including images, PDFs, videos, etc.
• The file size limit is set to ensure optimal performance and security of the Adobe Marketo Engage platform. If the marketer needs to upload a larger file, they can use a third-party service and link to it from the Design Studio asset. References:
• Add Images and Files to Marketo
• Adobe Marketo Engage | Product description

• A form that is used in multiple programs should be stored in the Design Studio as a global asset12. This allows the form to be easily reused and updated across different landing pages and programs without creating duplicates or inconsistencies3.
• A form that is stored in Marketing Activities as a local asset is only available within the specific program where it was created1. This means that if the form needs to be used in another program, it has to be cloned or recreated, which can lead to data quality issues and maintenance challenges3.
• There is no such thing as a global asset in Marketing Activities. All assets in Marketing Activities are local to their respective programs1. References:
• 1: How to create and edit forms | Adobe Marketo Engage
• 2: Marketo Success Series: Forms - Marketing Nation
• 3: Marketo Form Best Practices - Marketing Rockstar Guides