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AD0-E406 Adobe Target Business Practitioner Expert Question and Answers

Question # 4

A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

How could this hypothesis be improved?

A.

Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

B.

Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

C.

Be less specific with the change: do not list the decrease in the exact number of form fields.

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Question # 5

The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.

How should this task be done in the Visual Experience Composer?

A.

Copy the values from the code snippets and paste them into the layout panel.

B.

Copy and paste the code snippets into the CSS Editor.

C.

Ask the development team to add the code to the CSS of the site.

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Question # 6

When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B. What could be the reason?

A.

The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.

B.

The "Match Audience Rules to See Experiences" setting is enabled, and the analyst does not qualify for Experience B.

C.

The Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.

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Question # 7

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.

In this scenario. what is the problem with using CTR as the only success metric?

A.

The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric

B.

The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.

C.

The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.

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Question # 8

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

A.

Preferences

B.

Experiences

C.

Targeting

D.

Setup

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Question # 9

The UX team has proposed testing a format change across all product overview pages.

Which Visual Experience Composer feature enables applying the format change across all of these pages?

A.

Template Rules

B.

Experience Versions

C.

Enhanced Composer

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Question # 10

A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.

Which metric should be used in order to track these different values on these pages?

A.

Revenue Per Visitor (RPV)

B.

Average Order Value (AOV)

C.

Custom Scoring

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