700-750 Cisco Small and Medium Business Engineer (SMBE) Question and Answers

Cisco Meraki is a comprehensive solution designed for SMBs that offers simple, secure, and scalable networking. It is a cloud-managed IT solution that provides wireless, switching, security, and devices that can be centrally managed from the web. This allows SMBs to streamline their operations and manage their network with ease, without needing extensive IT expertise12. References :=

https://www.cisco.com/c/en/us/solutions/small-business.html

Cisco Umbrella is a crucial component of the Secure SMB experience, particularly in enabling people within an organization to work safely, regardless of their location. Umbrella provides a cloud-delivered security service that protects users from malicious internet destinations whether they are on or off the network. It operates by enforcing security at the DNS layer, which is the first step in internet connectivity. Umbrella's strength lies in its ability to block requests to malicious destinations before a connection is even established, offering proactive security that is both effective and easy to deploy. For SMBs, this means enhanced protection against threats like malware, phishing, and ransomware without the complexity of traditional security solutions. By securing internet access across all devices and locations, Umbrella plays a pivotal role in enabling secure and efficient remote work, making it an essential product for the Secure SMB experience.

References: Cisco Umbrella

Cisco Duo is a security solution that provides two-factor authentication, which is crucial for protecting sensitive information such as healthcare patient data. Duo’s two-factor authentication ensures that only authorized users can access patient information, thereby maintaining the confidentiality and integrity of the data. This is especially important in healthcare settings where patient information is highly sensitive and must be protected from unauthorized access and potential cyber threats.

References := Cisco Healthcare: Digital Healthcare Solutions - Cisco, Cisco Healthcare Security Perspectives: Protect Your Patients, Your Practice, Yourself, Securing Medical Devices and Patient Data from Cyberattacks.

Duo is the product designed to enable secure authentication in a hybrid workforce. It provides a zero-trust security model that verifies every user and device, ensuring trusted access across all environments. This is particularly important for hybrid work settings where employees are logging in from various locations, and the threat landscape is more diverse. Duo helps create a secure, consistent environment that extends from the office to remote workers by authenticating identities before granting access to corporate networks and apps12.

Cisco offers executive-level experiences for customers and partners at the Cisco Customer Experience Centers (CXC). These centers are designed to align and gain partner mindshare at the C-level by providing immersive experiences that promise executive insights, enriching content, and invaluable networking opportunities12. The CXCs serve as a platform for Cisco to showcase its commitment to partner success and customer satisfaction, as highlighted during events like the Cisco Partner Summit1. References :=

https://blogs.cisco.com/partner/owning-exceptional-customer-experiences-together-with-our-partners-partner-summit-2022-recap

Cisco’s solutions for small and medium-sized businesses (SMBs) are designed to empower the IT infrastructure of these organizations. By enabling IT, Cisco products provide reliable, fast connections to networks and resources, which keeps employees productive and customers satisfied. Their offerings include switches, routers, wireless access points, and networking management tools that form the backbone of a robust IT environment. Additionally, Cisco’s security solutions, like firewalls and VPNs, ensure that SMBs can protect their data and assets effectively. This focus on enabling IT aligns with Cisco’s broader strategy to provide flexible cloud solutions and secure, intelligent workspaces for SMBs.

References := Cisco Small and Medium Business Technology Solutions - Cisco, 700-750 SMBE - Cisco, 5 Reasons Cisco Solutions Are Perfect for Small and Medium Businesses, Cisco’s Small and Medium Business Technology Solutions, Small Business Networking Solutions - Cisco

Cross-selling refers to the practice of selling additional products or services to an existing customer. In the context of Cisco Small and Medium Business Engineer, when an account manager sells a security solution that integrates with the customer’s current Cisco networking solution, it is considered cross-selling. This is because the security solution is complementary to the products the customer already uses, thereby providing an integrated and enhanced experience. Cross-selling is a strategic approach to provide customers with additional value, often leading to increased customer satisfaction and loyalty123. References :=

The Meraki Systems Manager is designed to enable remote work for SMBs by providing comprehensive management of mobile devices, applications, and computers. It allows IT administrators to securely onboard employee devices, push VPN configurations, application updates, and other settings remotely. This ensures that employees can work from anywhere with the same level of security and efficiency as if they were in the office1. References := Remote Work Solutions | Cisco Meraki, Hybrid Work Solutions for SMBs - Cisco Meraki, Cisco Remote Worker Security Solutions for SMBs, How Cisco Meraki is Helping SMBs Improve Hybrid Work Performance - Zones

Video surveillance technology is currently undergoing a transformation similar to the one that revolutionized telephones 20 years ago. The shift from analog to digital, the integration of Internet Protocol (IP) technology, and the use of artificial intelligence for facial recognition and behavior analysis are all part of this transformation. This evolution mirrors the transition telephones experienced with the advent of mobile technology and smart devices, which turned simple voice transmission tools into multifunctional devices with capabilities far beyond making calls.

References: = An article on the evolution of telephone technology that discusses the significant changes over the years1, and a report on the pace of technology transformation that highlights the rapid changes in communication technology2.

The Cisco Fire Jumper program is designed to provide knowledge about security resilience and how the Cisco Secure portfolio can assist customers in achieving it. This program educates and enables partners on Cisco’s security architecture, helping them to understand and sell Cisco security solutions effectively. It covers various aspects of security resilience, including threat defense, secure network access, and end-to-end protection, which are all crucial elements of the Cisco Secure portfolio.

References := Protect Your Business with Security Resilience - Cisco, What Is Security Resilience? - Cisco, Evaluate your Organisation’s Security Resilience in Minutes - Cisco, Investor Relations - Cisco Delivers Security Portfolio Simplification, Seeking security resilience? - pseudoco.cisco.com

The primary purpose of Umbrella’s Secure Web Gateway (SWG) is to provide a comprehensive security solution that logs and inspects web traffic. This allows for full visibility into the web activities within an organization, enabling URL and application controls, and offering advanced threat protection against malware. SWG acts as a checkpoint between users and the internet, filtering and monitoring web traffic to ensure safe internet access while blocking potentially harmful content. It is designed to enforce security policies, prevent data leakage, and protect against web-based threats by inspecting URLs, detecting threats, and decrypting select encrypted traffic for inspection.

References:

•Cisco Umbrella’s explanation of Secure Web Gateway1.

•Blog post detailing the functionality and necessity of a Secure Web Gateway in a security stack2.

•Description of the Cisco Umbrella Secure Web Gateway’s full proxy capabilities3.

•Overview of Cisco Umbrella secure web gateway functionality4.

•Information on how Umbrella’s SWG logs and inspects web traffic5. =========================

Cisco is focusing on long-term value, solutions, and relationships to change its sales approach. This shift is driven by the need to move away from a product-centric view to a more customer-centric approach, emphasizing the long-term benefits and solutions that meet specific customer needs. Building and maintaining strong relationships with customers is also a key aspect of this new approach, as it allows for a deeper understanding of customer challenges and the development of trust. This strategy aligns with the broader industry trend towards service and solution-oriented sales models. References :=

https://www.businessinsider.com/cisco-is-changing-a-key-role-on-its-sales-team-2021-10