700-250 Cisco Small and Medium Business Sales Question and Answers

Cisco has set a goal to achieve net zero emissions by 2040. This ambitious target reflects Cisco's commitment to environmental sustainability and its recognition of the urgent need to address climate change. Achieving net zero emissions means that Cisco aims to balance the amount of greenhouse gases emitted with an equivalent amount being removed from the atmosphere, resulting in a net zero carbon footprint. This goal involves reducing emissions across its operations and supply chain and investing in renewable energy and carbon offset projects.

References:

•Cisco Environmental Sustainability Goals

•Cisco CSR Reports

Customers who have not spent any money in the last 12 quarters are classified as "Dormant Logo." This classification helps businesses identify customers who have become inactive over a significant period. Understanding which customers fall into this category allows companies to develop targeted re-engagement strategies to win back their business. By identifying and addressing the needs of dormant customers, businesses can potentially reactivate these accounts and improve their overall customer retention rates.

References:

•Cisco Customer Classification Guidelines

•Cisco Sales Strategies Documentation

Umbrella offers unprecedented insight into launched and staged attacks through its extensive data set of multiple geographies and protocols. This large and diverse data set allows Umbrella to detect and analyze patterns of malicious activity across different regions and protocols, providing early warning and comprehensive understanding of potential threats.

1.Global Data Coverage: Umbrella collects data from a wide range of geographic locations, giving it a broad view of global threat activity.

2.Protocol Analysis: By analyzing traffic across multiple protocols, Umbrella can identify and understand the behavior of different types of attacks.

3.Threat Intelligence: The extensive data set enhances Umbrella's threat intelligence capabilities, enabling it to detect and respond to emerging threats quickly and accurately.

References:

•Cisco Umbrella Threat Intelligence Overview

•Cisco Umbrella Data Collection and Analysis Documentation

•Cisco Security Solutions for Threat Detection

ThousandEyes provides end-to-end visibility from every user to any application, which is crucial for maintaining optimal network performance and user experience. It offers detailed insights into network paths and application delivery, enabling IT teams to monitor and troubleshoot performance issues across the entire network, including the internet, cloud, and enterprise networks.

1.End-to-End Visibility: ThousandEyes provides comprehensive visibility into the entire network path, from the user to the application, regardless of the location or network segments involved.

2.Network and Application Performance Monitoring: It continuously monitors the performance of applications and the underlying network, identifying bottlenecks and issues affecting user experience.

3.Troubleshooting and Analysis: ThousandEyes offers powerful tools for diagnosing and resolving performance issues, providing detailed metrics and analysis to pinpoint the source of problems.

References:

•Cisco ThousandEyes Overview

•ThousandEyes Data Sheet

•Cisco Network Performance Monitoring Solutions

MSPs (Managed Service Providers) are projected to grow by a margin of 15% in the next year. This growth is driven by the increasing reliance of businesses on managed services for their IT needs, as well as the ongoing shift towards digital transformation and cloud adoption. The demand for managed services is rising as SMBs look to outsource their IT management to specialized providers to enhance efficiency, security, and performance.

1.Market Demand: The growing complexity of IT environments and the need for specialized expertise are fueling the demand for MSPs.

2.Digital Transformation: Businesses are increasingly adopting digital tools and cloud services, which MSPs help to manage and optimize.

3.Security Needs: With the rise in cyber threats, SMBs are turning to MSPs for robust security solutions.

References:

•Industry Reports on MSP Market Growth

•Cisco Managed Services Overview

•Market Analysis on IT Services and Managed Services Growth

Cisco helps SMBs to be truly smart through secure connectivity. Secure connectivity is fundamental for SMBs to operate efficiently, protect their data, and ensure that their network infrastructure supports their business needs. Cisco provides comprehensive solutions that include secure networking, advanced security features, and robust infrastructure management, all designed to help SMBs achieve secure and reliable connectivity.

1.Secure Networking Solutions: Cisco offers a range of networking solutions that provide secure and reliable connectivity for SMBs.

2.Advanced Security Features: These include firewalls, VPNs, and intrusion prevention systems to protect SMB networks from threats.

3.Comprehensive Management: Tools like the Meraki Dashboard allow SMBs to manage their network infrastructure securely and efficiently.

References:

•Cisco Secure Connectivity Solutions Overview

•Cisco SMB Networking Solutions Guide

•Cisco Security Products and Services Documentation

Cisco Umbrella is a key part of the Secure SMB experience for enabling people. Umbrella provides comprehensive security for SMBs by protecting against internet-based threats, offering DNS-layer security, and blocking malicious domains and IP addresses before they can impact the network. This helps ensure that users can work securely from anywhere, providing a safer and more productive environment.

1.DNS-layer Security: Umbrella blocks requests to malicious domains and IP addresses at the DNS layer, preventing threats before they reach the network.

2.Comprehensive Protection: It provides protection against phishing, malware, and command-and-control callbacks, securing users both on and off the network.

3.Ease of Use: Umbrella is easy to deploy and manage, making it an ideal solution for SMBs with limited IT resources.

References:

•Cisco Umbrella Overview

•Cisco SMB Security Solutions

•Umbrella Product Documentation

Meraki Cameras leverage Smart IoT Notifications as part of their innovative features. These notifications are part of the broader Meraki IoT (Internet of Things) ecosystem, enabling advanced capabilities such as detecting unusual activity, monitoring environmental conditions, and integrating with other IoT devices for comprehensive smart management. The cameras provide intelligent alerts and notifications based on various triggers and conditions, enhancing security and operational efficiency.

1.Integration with IoT Ecosystem: Meraki Cameras can integrate with other IoT devices and systems, allowing for comprehensive monitoring and management.

2.Advanced Analytics: The cameras use advanced video analytics to detect unusual patterns and activities, sending smart notifications to administrators.

3.Enhanced Security: By leveraging IoT notifications, Meraki Cameras provide real-time alerts on potential security breaches or anomalies.

References:

•Cisco Meraki MV Cameras Data Sheet

•Cisco Meraki IoT Solutions Overview

•Meraki Smart Notifications and Analytics Documentation

SMB partners can find free-to-use customizable campaigns and assets on Cisco Marketing Velocity Central. This platform offers a wide range of marketing resources tailored to help Cisco partners create effective campaigns, promote their services, and drive customer engagement. These resources include templates, guides, and tools that partners can customize to suit their specific needs, making it easier to market Cisco products and solutions effectively.

References:

•Cisco Marketing Velocity Central Overview

•Cisco Partner Marketing Resources

80% of SMBs are using more SaaS applications. The adoption of Software as a Service (SaaS) has been rapidly increasing among SMBs due to its flexibility, scalability, and cost-effectiveness. SMBs find SaaS applications beneficial for enhancing productivity, collaboration, and business operations without the need for extensive on-premises infrastructure.

1.Flexibility and Scalability: SaaS applications allow SMBs to easily scale their usage based on needs without significant upfront investments.

2.Cost-Effectiveness: By using SaaS, SMBs can reduce costs associated with maintaining and updating on-premises hardware and software.

3.Enhanced Productivity: SaaS applications often include features that improve collaboration and efficiency, making them attractive to SMBs.

References:

•Industry Reports on SaaS Adoption among SMBs

•Cisco Small Business Solutions Overview

•Market Analysis on Cloud Services and SaaS Usage

Meraki Cameras are part of the Secure SMB experience, designed to enhance workspaces by providing advanced security and surveillance capabilities. These cloud-managed smart cameras offer high-definition video monitoring, analytics, and easy integration with other security systems. Meraki Cameras help SMBs improve physical security, monitor business operations, and ensure the safety of their employees and assets. The simplicity of deployment and management through the Meraki Dashboard makes them a suitable choice for SMBs looking to bolster their security infrastructure.

References:

•Cisco Meraki Cameras Product Information

•Cisco Secure SMB Solutions

An important benefit of SMB experiences is offering integrated solutions that allow SMBs to stay within their budget constraints. SMBs typically have limited resources and need cost-effective solutions that can deliver the necessary functionality without breaking the bank. Integrated solutions help SMBs by combining multiple functions into a single package, reducing the need for multiple vendors and simplifying management.

1.Cost-Effectiveness: Integrated solutions are generally more affordable as they bundle multiple functionalities into one, saving on the costs of purchasing and maintaining separate systems.

2.Simplified Management: Having an integrated solution means that SMBs can manage their IT infrastructure more easily, reducing the complexity and workload for IT staff.

3.Vendor Reduction: By relying on fewer vendors, SMBs can streamline their operations, reduce the need for multiple support contracts, and minimize compatibility issues.

References:

•Cisco SMB Solutions Overview

•Benefits of Integrated IT Solutions for SMBs

•Cisco Cost-Effective Solutions for Small Businesses